// THE PROBLEM
"Meta says the campaign performed. Cash doesn't confirm."
Platform-estimated ROAS is computed on declared conversion, not on closed contracts. You scale what looks like it works and only find out it didn't when finance closes the books. Meanwhile, the campaign that was paying the quarter got cut.
// WHAT CHANGES
The Campaigns Hub connects Meta Ads, Google Ads and CRM and computes ROAS on actually closed revenue. You see which campaign generated which contract, click to close. The Analytics Hub recommends budget reallocation for the following week.