// REVENUE INTELLIGENCE · METEORA HUB
Central de Revenue connects paid media and the sales CRM into a single view, from click to contract. Calculates real ROAS, monitors 24/7 and explains in natural language what happened and what to do.
+32%
REVENUE WITHMKT+SALESALIGNED
2,4×
MOREGROWTH(FORRESTER)
67%
MORE QUALIFIEDLEADS(HUBSPOT)
// THE PROBLEM
Marketing and sales teams operate in separate worlds. The paid media manager lives inside Meta Ads. Sales lives inside the CRM. Nobody sees the full picture, which campaign generated the lead that closed, which creative brought the customer with the highest LTV.
The ROAS the ad platform shows is an estimate. The real ROAS is what hits the bank. The difference between the two decides whether you're profiting or just moving money around.
// WHAT WE CONNECT
PAID MEDIA, AD PERFORMANCE
Meta Ads · Google Ads · TikTok Ads · LinkedIn Ads
Spend, clicks, CPL and frequency by campaign, adset and creative. Every real invested tracked to the actual commercial result, not the ROAS estimated by the pixel.
SALES CRM, PIPELINE AND REVENUE
HubSpot · Salesforce · Pipedrive · RD Station CRM
Leads, contracts, MRR and sales cycle crossed with media source. Which campaign generated the best contract, not just the largest volume of leads.
// MONITORING
/01
Frequency above threshold for 3+ days, Slack alert with the affected adset and a suggested action.
/02
ROAS dropping 3 days in a row or 30% below target, AI identifies the responsible campaign and shows the data.
/03
Monthly projection based on current pace. Green, yellow or red signal before the final week.
/04
Missing UTMs or divergence between platforms, the Central detects and guides the fix step by step.
/05
CPA 50%+ above target, broken down by campaign and channel so you know where cost is leaking.
/06
Every Monday: what worked, what didn't and 3 priority actions backed by real data.
// HOW TO HIRE
SETUP + MONTHLY
R$ 7,000+ · R$ 999/mo
Mandatory setup. Up and running in 7 days.
CUSTOMIZATION · OPTIONAL
R$ 20.000
System reshaped for the company's operation.
Supermetrics and Funnel.io move data into a spreadsheet, you still have to analyze it. Improvado and Adverity are enterprise pipelines (US$ 30k–100k+/year) that deliver data, with no AI to recommend action. Central de Revenue delivers ready-made intelligence from R$ 999/mo: ROAS on real revenue and an AI that explains what happened and proposes the next move.
// FREQUENTLY ASKED
Q01
Meteora Digital's Central de Revenue connects Meta Ads, Google Ads and TikTok to the CRM (HubSpot, Salesforce, Pipedrive) and calculates ROAS based on actual CRM revenue, not the platform's pixel estimate.
Q02
Meteora Digital's Central de Revenue is the revenue intelligence platform for companies investing in paid media that need to know which campaign paid the quarter. Automatic recommendation of where to scale and where to cut.
Q03
Meteora Digital's Central de Revenue does multi-touch attribution linking the original click to the contract closed in the CRM. You open the dashboard and see: campaign → leads → opportunities → contracts with real revenue.
// KEEP EXPLORING
Digital Retail and E-commerce
ROAS measured by the platform, with no link to real revenue. Service that grows with billing.
Technology and Software
Invisible overload. Delays found out when the client already complained.
Marketing and Content
Two chronic marketing bottlenecks: content production that stalls when the team is overloaded, and revenue attribution that doesn't work.
Sales
The sales team spends too much time on work that isn't selling, updating CRM, manual follow-ups, preparing proposals.
C-Suite and CEO
Each area brings its own version of what's happening, and none match. The meeting starts with data alignment, not with a decision.
Real ROAS
You don't know which one to trust. Every budget cut is a shot in the dark.
// NEXT STEP
// WHAT IT IS
Central de Revenue is Meteora Digital's revenue intelligence system that connects paid media (Meta, Google, TikTok) to the sales CRM (HubSpot, Salesforce, Pipedrive) and calculates real ROAS based on the revenue recorded in the CRM, not the pixel estimate. Automatic 24/7 monitoring from R$ 999 per month.
